Our Team

Chris Longstaffe

Chris is an experienced consulting professional. He founded Integratis in 1998, now a globally recognized management consulting firm and training solutions provider.

Chris specializes in developing highly effective, customized programs to improve professional sales and leadership skills for companies looking to improve the performance of their direct and indirect sales teams. Prior to forming Integratis, Chris was Managing Director of ODI UK, and before that a Principal at Esprit Consulting UK.

He began his career in sales and sales management at Jardine Matheson. Chris has an MA (Hons) from Emmanuel College, Cambridge University, UK.

John Flynn

John is a Sales, Marketing, Strategy and Product Management and Business Development expert based in London. He has been responsible for marketing, new product and business development projects, establishing international partnerships and strengthening marketing skills in global companies. John’s clients have include GlaxoSmithKline, Groupe Bull, ICM, British Telecom, British Gas, Fujitsu, TRW, Goodrich, Capita, Smiths Industries, Institute of Direct Marketing, Institute of Directors, Industrial Society and the London Business School, where he was visiting lecturer for ten years.

John is a Visiting Fellow at the University of Reading, delivering lectures on International Product Marketing and Communication. He also lectures at Henley Business School on Entrepreneurial Business Development. He is a trainer at the Institute of Marketing and Management, New Delhi in International Marketing.

John is a Fellow of the Institute of Sales and Marketing Management and the Chartered Institute of Marketing. He is also an international speaker and writer, recent coverage includes India, Russia, Canada, Sri Lanka, Singapore and the UK.

Tony Muir

Tony has been conducting sales and sales management training around the world for the last 15 years. Prior to this Tony spent 28 years with IBM Australia, where his positions ranged from sales representative, to Director of Sales, to Managing Partner of IBM Australia’s Consulting Division.

Tony has attended IBM sponsored and external programs in Tokyo, Chicago, London and New York and was trained by IBM in the USA for four months as an IT Strategy and Planning Consultant Tony holds a Bachelor of Economics Degree from Sydney University, a Diploma of Horticulture from Orange University and attended the International Marketing Program at the Kellogg Graduate School of Management at Northwestern University in Chicago.

Warren Arbuckle

Warren, originally from Canada, now lives in Japan and has over 25 years’ experience in the Asia Pacific business environment. Since 1998, Warren has provided consulting services and customized training in both English and Japanese.

He has subject matter expertise in the areas of sales, project and risk management, strategic solution development and business innovation. His experience in sales training spans working with sales engineers for technical opportunity planning to developing innovative sales skills with the staff of mobile phone providers.

He has worked with clients such as Cisco, Dell, Eli Lily Pharmaceuticals, Fuji Xerox, Hertz Asia Pacific, Barclays Capital, EMC, RSA and AIG.

Art From

Art has over twenty-five years experience as a sales executive, sales engineer, and trainer in a variety of high-tech industries. Building on his wealth of experience, Art has been instrumental in key sales transformation roles and projects for numerous Fortune 500 companies. Art has extensive training experience as a designer, developer, and expert facilitator in a variety of Sales Training methods and processes including courses developed specifically for pre- and post- Sales Engineers and Channel SE’s.

John Richardson

John specializes in general business improvement, go-to-market strategy, group and team facilitation using Hoshin Planning Methodology and coaching for senior executive teams, general management and sales development. John is based in London and has enjoyed a successful career with senior management roles with global responsibilities in sales and sales management in companies such as AT&T, Sony and Motorola.

Responsible for International Business Development at Octave Communications
John successfully built business relationships in the Europe, Middle East, Latin America, and South Africa with global account management for British Telecom Conferencing.
Prior to that John was a European Sales Director developing sales strategy and building a team of 60 sales staff in direct sales, internal sales, technical sales support and sales administration. He has consulted on senior management and sales organizational requirements globally, including changing effective sales models, global distribution strategy and senior management appraisal and recruitment.

Richard Ashby

Richard is a highly successful sales manager, marketing and consulting expert with experience across multiple industries such as financial services, healthcare and high technology. He has been a Senior Sales Strategist and Senior Vice President of Global Sales with renowned professional services firms.

Richard has been Chief Marketing Officer for a major bank holding company beginning his career with Lenox China Corporation. Richard also is an adjunct and associate professor in the business schools of both St. Mary’s College of California and in the California State University system.

He received his B.S. from Ball State University and St. Mary’s College of California for graduate work.

Jennifer Hayes

Jennifer is a well respected consultant and training expert based in Detroit. She specializes in business performance management for both the private and public sectors. She has authored and delivered highly acclaimed programs to enable her clients to develop distinctive value propositions to successfully distinguish themselves from their competition.

Previously, as the National Sales Director for a subsidiary of Encyclopedia Britannica, Jennifer led the national sales and instructional teams also leading the group that created developed and sold customized information management and technical reading programs. Jennifer’s other business management and leadership roles include regional sales director and vice president of international accounts and before that having a senior leadership role in establishing start up businesses for two clinical facilities, growing the patient base from zero to fifteen thousand patients.

Prior to transitioning into business Jennifer completed a postgraduate fellowship program at the University of Washington. During her faculty tenure her accomplishments included publishing articles, presenting papers, contributing to textbooks, and securing a United States patent.

Dave Smethers

Dave is an executive coach and advisor with extensive international experience. He is skilled in diagnosing, designing and implementing client management competency for a wide range of organizations managing both direct and indirect sales channels.

He has extensive international expertise and has managed a large systems business across 11 countries in Asia. Dave holds a BS in Economics and an MBA.

His post graduate studies include psychology, statistics and computer science. While completing PhD coursework at the University of Pittsburgh, he was appointed as an IBM Scholar to the faculty of Chatham College.

Joe Berry

Joe has over 25 years of business experience in the areas of sales and sales management, operations management, systems implementation, and corporate learning and development. After three years at a private manufacturer/distributor working in sales and marketing, Joe joined Ryder System, Inc. in 1984 and spent the next 17 years with divisions and spin-offs of this organization working in operations, sales/sales management, systems implementation, and learning & development.

Since 2000, Joe has led the development or assisted in the creation of Learning & Development groups with Ryder TRS, Budget Group Inc., Rhythms, Echostar, Cendant and Aimco. Joe has worked as Vice President, Learning & Development for one of the largest real estate management companies in the country.

Joe joined this organization as the Learning and Development group was just forming and has focused on the planning, development, and implementation of sales and systems training that assist the company in meeting their performance and profitability goals. Joe is based in Denver, Colorado and has a BA in Mass Communications from the Metropolitan State College of Denver.

Sachiyo Kawasaki

Sachiyo is an enthusiastic and experienced consultant, facilitator, and coach. Sachiyo is based in Tokyo and began her career as a teacher in Guatemala, Sachiyo then joined Sears Roebuck before moving to Fortune-500 company, Bowater in Japan, where she spent the next 20 years in sales and marketing management positions.

She has delivered workshops in communication and presentation skills, leadership, change management, sales, customer service and executive coaching. Her impressive client list includes BASF, Club Med, Dell, McGraw Hill, NEC, Coca-Cola and many financial institutions.

She is a highly sought-after trainer with strong linguistic skills in English, Japanese and Spanish.

Hans Teune

Peter Bucher

As an International Business and Commercial Consultant, with three decades of experience Peter has helped numerous Fortune 500 companies including HP, IBM, Microsoft, Siebel and AT&T to improve their business results, and gain better market understanding.

Peter has been a highly successful Business Consultant at Coopers & Lybrand (Price Waterhouse Coopers) and VP at IBM and AT&T. Peter has worked in more than 27 countries across the globe; based in Mexico, he delivers programs throughout Latin America in English, Spanish and Portuguese. Peter has a B.A. in Business Administration from the University of the Americas in Mexico City and a Master of Management from Colegio de Graduados en Alta Dirección.

He has completed post-graduate studies in Finance, Banking and Sales Force Performance at Kellogg, School of Management, Northwestern University, USA.

Elton Kuo

Elton is based in Singapore and has had 20 years of management experience, specializing in strategic business planning, marketing, sales and personal productivity improvement.

Starting his business career for Price Waterhouse, Elton decided to follow his passion for computing, taking up a sales position from which he has never looked back. He has held several key positions at leading companies including HP, AST Computer, Tektronix, Xerox and Fuji Xerox, gaining experience across business functions such as sales, marketing, service, product marketing and business development.

Since then he has had great success delivering several customized sales courses to clients including Nissan Japan, China Mobile, Phoenix Contact, CHANEL, Dell, Ricoh, ADIDAS, Nokia, Fujitsu, EMC and Konica/Minolta.

Carl Turner

Carl brings over 15 years of consulting experience in corporate alignment, sales strategies and bid process management. His areas of expertise include: Strategic Sales Development, Corporate Strategy Formulation, Corporate Social Responsibility Policy Development, Employee Engagement Leadership and Organizational Alignment.

Prior to joining Integratis, Carl was Managing Director of Soltek Group, a consulting and research company delivering successful change initiatives and communications programs globally. Carl has held executive and senior management positions with Netsurvey Europe, ASI Consulting Europe, Fluor Corporation in the USA, Foster Wheeler in Asia and the UK.

Carl is also a well respected speaker delivering keynotes at many conferences.

Cheryll Buchnyski

Cheryll is a dynamic, consultative leader with over 20 years experience in training, business development, and management. Cheryll’s experience includes development and delivery of technical and consultative sales training curriculum for Sprint AT&T. She has implemented on-site end-user technical support; system design, configuration, implementation and user acceptance testing (UAT).

Cheryll has extensive sales and sales management experience including complex channel and alliance program management. Previously she was the global account manager for Sprint’s $25M/year Hewlett Packard account across 150 countries on six continents.

Prior to that she managed AT&T’s $3M/year Professional Services western territory and before that was the sales/systems engineer for network installation and maintenance of customer mainframe, midrange, and distributed computing applications.

Caroline Longstaffe

Caroline has worked in training and education for more than 25 years. Her design and creativity coupled with experience and understanding of learning has greatly enhanced her ability to develop relevant and valuable business training materials. She creates custom designed case study materials and leads the creative development team at Integratis.

Caroline has designed and delivered widely acclaimed programs in sales and leadership. Prior to moving into the business training arena she earned her teaching degree in the UK and further broadened her knowledge of learning development by gaining a Montessori diploma.

Caroline has a BEd from Southampton University, UK.

Dave Upton

Dave, joined the Integratis consulting team in 1999 as a highly experienced IT and training consultant with 35 years industry experience. He has held senior Technical, Sales and Management positions and mostly recently specialized in training and coaching. Dave’s business expertise is in customer liaison; business analysis and problem solving; negotiation and interviewing skills; communications and interpersonal skills.

Dave began his career at IBM in programming, systems and technical management roles. He founded the Education Center for IBM Auckland, and pioneered the New Zealand division of a specialized consulting/training company.

Dave holds an MBA.

Mark Casin

Mark was the co-creator of the Apple Retail Store Customer Experience training and was the leader of the Apple Retail Training site—iLearn. He led Apple hardware and software launches for World Wide Retail Training. Previously he worked for Achieve Global, Sales Training where he facilitated training programs for many Fortune 500 companies.

Mark has a 27 year background in sales, marketing, sales training, instructional design, and as a certified Achieve Global facilitator. He has focused his talents in sales, marketing, and needs assessment for many Fortune 500 companies, including, BMW, Pacific Bell, IBM, AT&T Wireless Services, Sun Microsystems, Hewlett Packard, and many more.

Mark is based in the San Francisco Bay Area, he holds an advanced marketing degree from University of California Berkeley.

Ken Lutz

Ken is a globally recognized expert in the field of sales performance, Ken brings a wealth of business knowledge to Integratis with more than 35 years of sales management and consulting experience. He has worked with an extensive range of diversified industries and trained over one million participants worldwide.

Ken has authored extensive curricula, which has been documented to improve individual and sales force performance. Ken has implemented his programs in premier sales and marketing organizations throughout the world, including many Fortune 500 companies. Ken has been both a professor at Michigan Technology University and General Motors Institute.

He received Bachelor and Master of Science degrees from Michigan Technology University and he did doctoral work at the University of Michigan.

Jim Wagstaff

Jim has delivered training to diverse audiences on topics as varied as business planning, presenting, selling to executives, negotiation skills and sales management. Jim was previously Vice President and General Manager of the StorageWorks Division for Hewlett Packard in Asia Pacific and Japan. His responsibilities while leading this US$800m business covered sales, marketing, finance, operations and public relations.

Prior to that, Jim held a number of executive and sales positions with Dell, including the management of enterprise pre-sales functions in the US, Asia Pacific and Japan. Jim has recently facilitated sales, sales management and negotiation skills courses across a number of Asian countries for Fiserv (in Standard Chartered Bank) and EMC.

Henry Ching

Based in Hong Kong, China, Henry is an expert in B2B direct sales as well as in channel marketing, lead generation, and marketing communications. Henry works with sales managers, salespeople, entrepreneurs to help them develop their sales & marketing skills and methods using Best Practice thinking.

During his corporate sales career at IBM Australia, Fujitsu and Information Builders, Henry has worked with Blue Chip clients like Mercedes Benz, HJ Heinz, Dun & Bradstreet and the Australian Defence Force. He succeeded in highly competitive sales environments that required thinking ‘outside the box’.

Henry is known for his creativity and humor when it comes to tackling difficult sales situations or working on complex deals. He has developed sales strategies and training that have helped many clients address their sales challenges.

Carol Manning

Carol is an experienced consultant who specializes in helping clients to improve their sales performance. Carol offers clients a strategic, holistic approach to enhancing sales results by reviewing current sales processes, tools and training and then providing recommendations for enhancing or developing new methods that specifically improve their sales performance. Carol also facilitates sales and sales management workshops and her practical, real-life style earns high marks from participants.

Carol has 17 years of sales and sales management experience, with top performance results at IBM and Bay Networks as well as executive experience in leading Learning and Development organizations for Lehman Brothers, Bay Networks, and Rhythms NetConnections. She holds a MA degree from Wake Forest University.

Michael Weiner

Michael’s extensive 30 years of experience in business development brings his clients a new understanding and capability that enables and empowers them to create and sustain desired levels of personal and organizational development, success and growth. Michael’s high energy, executive credibility and insight for resolving complex sales & marketing issues has accounted for much of this. During a 17 year career at EDS, he was recognized many times for outstanding marketing & business development results.

Michael is eminently comfortable working to assist his clients at all levels and in a wide range of diversified industries.

Winnie Chiu

Winnie is a seasoned executive in sales & marketing based in Shanghai, China, with over 20 years working experience in both multinational and local companies across various industries including Information Technology, Telecom, Distribution, Retail and Manufacturing with knowledge in China, Hong Kong & European markets. Winnie specializes in helping sales executives, sales associates, marketing associates, business development managers, entrepreneurs and other individuals who want to further improve their sales & marketing results in both sales volume, profitability, and well as branding.

Her management expertise spans sales planning, marketing strategy, key account selling, and overall strategy of the organization, having extensive experience in developing and exploring new markets. Winnie has excelled in maintaining excellent relationships with the decision makers of her key accounts and she is highly skilled in strategy formulation, presentations and interpersonal communication.

Winnie is passionate about using her executive coaching competencies to help others in maximizing their strengths and developing their skills. She utilizes her extensive experience to assist her clients achieve outstanding results through shorter sales cycles and improved customer relationships.

Daniel McBride

With over 30 years’ experience in sales and marketing, Dan understands the application of strategic sales training to help his clients penetrate new markets and generate high-volume sales. His areas of expertise include sales and marketing alignment, creating demand for new initiatives, strategic selling at the executive level, creating impactful value propositions and coaching for sales managers. His previous experience includes engineering management at General Motors Corporation and major account sales at Motorola, Inc.

He holds a BS in Industrial Engineering from General Motors Institute (now Kettering University).

Peter Wong

Peter is well established as one of the most reputable and sought after trainers in the APAC region. He has worked with Integratis as our lead consultant and representative in Asia since 1999. Peter is a Certified Trainer for many world-renowned sales development programs, and is a Microsoft Authorized Trainer, providing value focus sales force enhancement courses for its Greater China sales division.

Peter has also achieved Oracle and Salesforce.com Certified Consultant status, conducting CRM consulting and usage trainings for their customers. In addition, Peter maintains active senior executive positions in a number of well-established enterprises in the region.

Peter is capable of delivering learning solutions in English, Mandarin or Cantonese. Peter has a BSc. in Computer Science, a BA in Journalism and a MA in political science.

Stephen Chou

Steven excels in Sales, Marketing, Marketing Communications and Leadership training. Based in Shanghai, China, Steven has 20 years’ experience in delivering communication and leadership training globally for people at all levels, from factory operators to managers to directors and VP’s.

Steven believes that communication is the key to leading and working with people and emphasizes the compelling need to adopt a Leadership style which is open and inclusive.
Steven is a down-to-earth hands-on person.

He believes everyone has the potential and all they need is someone to help them find and unlock that potential. Steven’s personal belief in life is “Bring the Best out of People” and it all starts with being open and positive.

Kevin McLaughlin

Based in Hong Kong, Kevin is a results-driven sales leader and consultant with 26 years’ experience in business development, marketing, network design and operations, sales and technical sales course facilitation and development. He is an exceptional communicator who is cross-culturally aware, with a consultative sales style and an exceptional problem solving and negotiating ability.

Kevin has done extensive sales and sales leadership performance improvement work globally, running numerous workshops aided by his certification in 88 sales, technical services, and technical infrastructure courses. He is also certified as a Cisco Sales Expert.

Christopher Wylde

Chris delivers value added training to all levels for both private and public sector organizations around the world. He initially developed his skills in adult learning and in the Royal Air Force over 23 years ago. Since then he has delivered hundreds of training and development programs to thousands of people in government, banking, retail, manufacturing and in universities.

Since 1998 Chris has deployed Lateral Thinking and Parallel Thinking based upon Dr Edward de Bono method’s in most of his strategic work. These pragmatic tools bring about innovative solutions to clients needs’. His many clients include, The University of Puerto Rico (Arecibo Observatory), Reuters, The British Library, The British Healthcare Commission, South London Healthcare, JPMorgan Chase, Goldman Sachs, 5th/3rd Bank and The State of New Jersey.

Chris earned his Degree in Business & Finance. He also holds a Training Certificate from Mercer College. He successfully completed the Internal Consulting Certificate Program from Cornell University.

Jesus Florit

Jesús has over 25 years experience as a human resources consultant, sales and management trainer working with companies like Banco de Santander, BMW, Canon, Citibank, Dell, Invensys, Sun Microsystems, and Telefonica, in Spain and Latin America.

Jesús has delivered Total Quality consulting services both in Spanish and English for a variety of companies in the financial, manufacturing, retailing, utilities and IT sectors. Jesús started his career as attorney at law, and also worked as export manager in the wine and food industry, and as sales manager in banking and financial services.

Jesús holds a LL.B. from the Universidad Autónoma of Madrid and Master in Foreign Trade from the Universidad of Murcia.

Alasdair Meldrum

Alasdair is an experienced business development manager with a 28 year track record in setting up and managing service-based businesses in a wide range of areas including financial services, pharmaceuticals, information technology and the public sector. He has worked in direct sales and sales management roles, mentoring to clients’ managers and sales teams and working on campaign planning, client engagement strategy and the use of incentives to improve business performance.

Alasdair has extensive knowledge of the business value and value-based selling issues faced by large IT companies when they decide to become services-led. As a result of a highly successful career with IBM UK Alasdair has the experience of creating business units from scratch, developing products and services deliverables to meet or anticipate market demand.

He has worked with major government departments and led business development activities in smaller, specialized services companies. Alasdair offers a rare blend of technical and business knowledge, allied to proven results in business development as a professional, line manager and external consultant. His key driver is the huge satisfaction he gains from helping clients to get the best revenue return from their investment in business development resources. Alasdair has a BSc Honours in Statistics with Pure Mathematics from St Andrews University.

Jennifer Hays

Jennifer is a well respected consultant and training expert based in Detroit. She specializes in business performance management for both the private and public sectors. She has authored and delivered highly acclaimed programs to enable her clients to develop distinctive value propositions to successfully distinguish themselves from their competition.

Previously, as the National Sales Director for a subsidiary of Encyclopedia Britannica, Jennifer led the national sales and instructional teams also leading the group that created developed and sold customized information management and technical reading programs. Jennifer’s other business management and leadership roles include regional sales director and vice president of international accounts and before that having a senior leadership role in establishing start up businesses for two clinical facilities, growing the patient base from zero to fifteen thousand patients.

Prior to transitioning into business Jennifer completed a postgraduate fellowship program at the University of Washington. During her faculty tenure her accomplishments included publishing articles, presenting papers, contributing to textbooks, and securing a United States patent.

Hans Teune

Hans has more than 25 years of experience in sales and management training, with in-depth, active experience in the global business-to-business market. He understands corporate philosophies and is able to establish and customize sales force effectiveness programs and services for national and international accounts throughout the world, delivering programs in Dutch, German or English. His extensive training portfolio includes companies such as Intel, Cisco Systems, Ericsson, Nokia, Hewlett Packard, Nortel, Sun Microsystems, Philips, CapGemini, Symantec and Invensys. Previous roles include Marketing and Sales manager for Accenture and Xerox Corp.