Improving sales performance requires a focus on both sales skills and sales process. Many sales training companies focus on either one or the other – we address both. We believe it is important for people to understand not only WHAT they need to do differently, but also HOW to do it.

Sales process relates to sales methodology, tools and systems often reinforced by CRM systems too. Learning about sales process is therefore focused on the “mechanics” of selling, it’s about understanding “WHAT” needs to be done.

Sales skills on the other hand relates to your selling behaviors. It is all about developing skills in “HOW” to implement the sales methodology.

Let’s look at an example of what we mean: your sales process or methodology might call for you to develop a strategic sales plan to help you identify all of the potential buyers in an account. Your analysis tells you that you need to meet with the CFO in your customer (that’s the WHAT you need to do). But you haven’t made a call on a CFO before.

You need help in HOW to do that. You want to know how you will structure the meeting, you want to know which questions to ask and how to articulate value to a CFO who has no technical knowledge of your solution. That requires a focus on the consultative selling skills necessary to have a successful meeting.

Skills and process go together, they need to be seen as two sides of the same coin. You cannot succeed in sales without paying attention to both. Integratis training solutions offer help in both areas.

Sales Process
Integratis understands every stage of the sales process, both in direct sales and for third party channels we have a proven Partnership Planning methodology aimed at helping sales professionals to become more consultative. Helping you to sell more, more profitably. This sales process helps you to understand ‘WHAT’ you need to do to be successful.

Sales Skills
Sales skills helps you to understand ‘HOW’ to put that process to good effect. Our broad portfolio of sales training courses will enable every individual to develop their sales skills and behaviors to ensure that they can sell more and achieve their sales targets. We help you to develop each individual’s skill set to become better equipped and better able to dramatically impact and improve the bottom line

All Integratis training is highly interactive. Unlike other training solutions we enhance performance by specializing in improving sales skills AND sales process, both are essential to achieve the exceptional revenue results our clients seek.